The executive promoter of the opportunity, sponsor of the account and ultimately accountable.

Attributes Responsibilities
  • Senior executive
  • Understands the clients market, usually perceived as a thought leader in their sector
  • Holds sponsorship of the account
  • Provide Executive sponsorship
  • Sponsors the bid / no-bid decision
  • Interface with senior client stakeholders
  • Support and sign off win strategy
  • Support commercial strategy
  • Identification of service resource
  • Ultimate accountability for the bid