Strategy and Launch
Welcome to the Win Strategy & Launch phase of your bid toolkit
This phase of the bid process focuses on developing your proposition, win themes and commercial strategy and then kicking the bid off with everyone aligned.
Stage Objectives
Develop the win themes and headline commercial strategy for the bid
Kick off the development of content, with everyone aligned
Quality Submission Objectives
Develop win themes
Mobilise contributors
Mobilise supply-chain
Commercial Submission Objectives
Mobilise the Commercial Lead
Send Contract Terms for legal review
Develop headline commercial strategy
Mobilise supply-chain pricing (inc NDAs)
Inputs
Key Steps
Strategy
Kick Off
Outputs
Critical Success Factors
Strategy
Clear leadership
Enthusiasm for the opportunity with a desire to win
Detailed understanding of the client, their influencers and the opportunity
Commitment of time to strategy development
Kick off
Pre-meeting information distributed prior to meetings
Appropriate meeting facilities booked in advance
Right people in the room
Client documents and research to hand
Bid strategy printed / on the walls
A pre-populated draft bid plan, agreed with the bid leader
Top Tops
Win themes need to be specific for the client and opportunity
Capture all insights we have on the client and influencers
Analyse relationships with the buyers (economic / technical / user/ influencers / decision makers)
Consider client’s political climate
Get into the detail of how the client will analyse / score price
Understand how the client will make the decision and how you can play to that
Tools
A suite of templates and tools to support your tender
Our tools are designed to support your activity throughout the bid phases and help you to submit an engaging and compliant bid to your client.
Our Win Strategy and Kick Off pack contains
a Win Strategy session meeting pack
a charter of your roles and responsibilities for your team
a full bid plan template to project manage your bid with and
a launch meeting pack for engaging your wider team and stakeholders
Training Video
Ready to learn more?
The Win Strategy & Kick Off training module is delivered online and has been curated by bidding experts, giving you real world insights in to the bid process that you can access any time, anywhere.
To view the training video simply click the ‘rent’ button (top right). This will take you to our Vimeo On Demand page where you will be able to rent and watch this training module or the full course.